An Example of a Survey for an Apparel Start Up Company/Handbag

An Example of a Survey for an Apparel Start Up Company/Handbag

Before you develop an apparel product, such as a handbag, it is important to know who your target market is and what type of product they want. So many companies I talk to don't know who their target market is. The good news is, you can find out who your target market is, and what they want, by asking them. One of the ways to ask your target market about themselves is a survey. There are many companies out their who will do the work for you, but you can do it yourself.

Here is an example of a survey done for a handbag company that has an eco friendly light in the bag. Your survey will be different.

Handbag Customer Survey

by Carla Buchanan

1.Are you a female or male?

• A. female
• B. male

2.What age group are you in?

• A. 18 and younger
• B. 19-25
• C. 26-35
• D. 36 -55

             E. 56 plus

3.What is your family structure?

• A. Single
• B. Married
• C. Divorced

4.What is an average of your income?

• A. 20,000 and less
• B. 20,000-50,000
• C. 50,000-75,000
• D. 75-000-125,000
• E. 125,000-250,00
• F. 250,000 plus

5.What is your highest level of education?

• A. Never finished high school
• B. Associates Degree
• C. Bachelors Degree
• D. Graduate Degree

6.What types of stores do you prefer to shop in?

• A. Department Stores
• B. High End Luxury Stores
• C. Boutiques
• D. Anywhere there are sales!

7.What is you favorite luxury handbag?

8.How much do you usually spend on a handbag?

• A. $100  or less
• B. $100-$500
• C. $500-$1,500
• D. $1,500+

9.How many items do you, or your partner, have in your handbag right now?

• A. 5 or less
• B. 6-10
• C.11-20
• D. 21+

10.Would you like an eco-friendly light inside your handbag?

• A. Yes
• B. No
• C. Maybe